Sustainable Practices
With today’s duelling priorities of competitive pricing and a drive towards sustainable practices, retailers may feel stuck between a rock and a hard place. For the last decade, sustainability has grown in the consumer consciousness; nearly 70% say buying from brands committed to sustainability is vital.
Concern over the environmental impact of products is an established phenomenon, but since 2017 there has been a revived interest in sustainability, focused specifically on the packaging. This is reflected in central government and municipal regulations, consumer attitudes and brand owner values communicated via packaging.